Market research and capacity building to assist tourism services providers in accessing the Canadian tourism market, focusing on inclusive tourism. (4.8)

This TAA aims to support Colombia’s tourism sector in promoting inclusive and sustainable tourism, focusing on attracting Canadian travellers. The assistance is provided by EDM to enhance the capacity of Colombian tourism service providers and strengthen their understanding of inclusive tourism practices. The project includes conducting an inventory of inclusive tourism offerings in six priority regions of Colombia, analyzing the Canadian market for inclusive tourism services, facilitating discussions among key stakeholders, designing a training course for tourism providers, and delivering the course in regional centers across Colombia. The project ultimately aims to increase the number and quality of inclusive tourism.