ASEAN’s remarkable economic growth has outperformed the global economy, thanks in large part to trade liberalization efforts. However, there is a lack of representation of women-owned enterprises in international trade, both globally and within ASEAN. To address this, ASEAN, with support from ESCAP, the OECD, and the Government of Canada, has developed a strategy and toolkit to strengthen women’s entrepreneurship. They have sought technical assistance from EDM to focus on trade and promote gender-responsive trade policies, collect gender-disaggregated data, and enhance policymakers’ capacities in developing such policies. This assistance aligns with the ongoing Canada-ASEAN Free Trade Agreement negotiations and aims to deepen Member States’ understanding, build consensus, and strengthen implementation capacity through virtual seminars and in-person workshops on international best practices, gender provisions in trade agreements, and practical policymaker training.